The Produce Moms Podcast
Crunch Pak is Proving that Convenience and Health Can Go Hand-in-Hand
Crunch Pak is Proving that Convenience and Health Can Go Hand-in-HandTony Freytag, Executive Vice President and co-founder of Crunch Pak®, is a respected leader in the produce industry. He helped create and grow a category that barely existed in value-added produce and turned it into a multihundred-million dollar retail business. Today, Crunch Pak produces hundreds of thousands of cases of sliced apple products every week.
Tony’s connection to produce runs deep. Although he spent much of his childhood in the city, summers on the family farm immersed him in agriculture. Initially he didn’t plan to pursue farming, but his path eventually led him back to the industry. He helped develop anti-browning solutions for pears and became committed to making fresh, convenient produce available to families across the country.
“When it is fresh-cut and ready to eat, it is less likely to end up in the trash, and more likely to be consumed. That is why I never hesitate to purchase things from the value-added section for my family.” – Lori Taylor
What is Crunch Pak?
Crunch Pak specializes in delivering fresh, ready-to-eat produce that saves time for busy families. Apples and pears sourced from Washington state are washed, sliced, packaged, and distributed to grocery stores nationwide. By doing the prep work ahead of time, Crunch Pak helps families choose nutritious snacks without the hassle of washing and cutting at home.
Crunch Pak and the Value of Value-Added Foods
Why buy a bag of pre-sliced apples if whole fruit is easy to slice or eat as-is? The simple truth is that a large portion of fresh produce is wasted, and much of that waste happens at home. Families purchase fresh fruit with the best intentions, but busy schedules often get in the way.
Value-added produce addresses that problem by removing common barriers to consumption. Crunch Pak’s offerings make it easier to include fruit in snacks, lunches, and quick meals. By making produce more convenient, they help families reduce waste and eat healthier more consistently.
Is Crunch Pak Safe for My Family? Is It Healthy?
Questions about safety and nutrition are common, and Crunch Pak has clear answers. Their anti-browning solution is composed of calcium and vitamin C. It is a natural, flavorless treatment that preserves freshness without affecting taste, helping fruit stay appealing until you’re ready to eat it.
Snacks On Snacks On Snacks
The snack market continues to grow, and consumers are increasingly looking for healthier, convenient options. Crunch Pak focuses on nutritious snacking by offering products with balanced nutritional profiles and by innovating to meet current trends. They offer a range of options designed to satisfy varying tastes and dietary needs.
With more adults eating at their desks and families constantly on the go, snacks that combine convenience and nutrition are especially valuable. Crunch Pak has collaborated with child-friendly brands to encourage healthy habits early: co-branding with recognizable names helps make fruit an appealing choice for kids, shaping their tastes into adulthood.
“Kids are our future customers… The healthier we can make kids today, the healthier they will be later in life.” – Tony Freytag
The competition for children’s attention isn’t coming from other produce companies; it often comes from highly advertised center-of-store products. Crunch Pak competes by offering convenience with clear nutritional advantages over many packaged snacks, helping families choose better options without sacrificing ease.
Exciting Snacking News!
The Produce Moms are proud to announce a co-branding partnership with Crunch Pak. Crunch Pak is selective about its partners, so this collaboration is an exciting endorsement. Look for 12-ounce bags of sweet, tart, and mixed apple slices and 10-ounce bags of peeled and organic apple slices carrying The Produce Moms logo. These items have started appearing on grocery shelves nationwide.
How to get involved
- Visit the Crunch Pak website to explore their product lineup and learn more about their mission.
- Join The Produce Moms community on Facebook to continue the conversation and share ideas about healthy family eating.
- Contact The Produce Moms to tell your story or ask questions about life and business; they welcome engagement from listeners and readers.
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Feedback helps the show grow and helps spread the word about nutritious, convenient options for families.
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